Trash Talk #7 – The Cul de Sac’s and On Ramps of Social Change

Last week’s SCORAI conference (Sustainable Consumption Research and Action Initiative) brought together over 100 academics and practitioners from many parts of the USA and Canada, to discuss the challenges of sustainable consumption, dematerialization, and what we need to do in practical terms to get there.

Among those gathered was Annie Leonard (Story of Stuff) who talked about ‘cul de sacs’ and ‘on ramps’ as telling metaphors on the trajectory of individual behaviour modification and the pressing need for broader, collective social change.

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